Design Research

Erika Hall shares the importance of research in your design process and articulates the vision for her approach.

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Erika Hall
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  Research First
Research First 7:07
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Lessons Learned

  • The definition of design is solving a problem.
  • Design in the absence of research is art.
  • Before "Lean", "Agile", "Discovery" and "Minimum Viable Product", are you solving the right problem?
  • Resources you use to build a business that no one wants or cannot be viable are a waste.
  • Research is all about reducing risk.
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