10 Step Lessons

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Product Leaders

Learn how great product managers lead their teams on decision making, delighting customers, and measuring key metrics with Adam Nash.

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Building a Unicorn

Valued over $1 billion, WordPress’s Automattic runs more than 20% of the internet and has realized the mythical startup unicorn status, all with a fraction of the workforce of Google & Facebook; Founder and CEO Matt Mullenweg shares how focusing on talent and breaking through geographic discrimination with a virtual workforce are integral to their success.

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Kickstarter Campaigns

Monisha Perkash, CEO of LumoBack, teaches you how to run a successful kickstarter campaign.

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Product Growth

Growth is a community around the replicable strategies and tactics that increase product adoption. Learn from growth expert Gustaf Alströmer how to implement growth strategies for your product.

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Cruel Empathy

Incorporating experience from Apple, Google, Twitter, Dropbox, and three failed startups, Kim Malone Scott does not tell but rather shows how to actually create a culture of feedback and manage your team for success.

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Customer Development

Conceived by serial entrepreneur and 8x founder Steve Blank, the customer development process is an iterative circle that lets you discover if you are building something truly useful. Learn the four steps—customer discovery, customer validation, customer creation, and company building—and how to apply them to your idea as the second level in the customer discovery process.

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Stress Resilience

With every reason to fail, entrepreneurs need an unfair advantage. CEO & Founder Paul Campbell informs us about the biological impact of stress, the need to exercise our brains, and the opportunity for daily practices. Understanding the role of stress and managing it accordingly can be a game-changing competitive edge for your team, give you the extra stamina to succeed, and play a critical role in the outcome of your business.

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Growth

The job of an entrepreneur is to grow the business — and Josh Elman tells us how.

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Customer Discovery Primer

In this multi-lesson series, serial entrepreneur, 8x startup founder, and Customer Discovery creator Steve Blank walks you through a step-by-step guide of how to build a startup. In this first installment, we learn the origin of startups, why they are not smaller versions of larger companies, and new tools uniquely designed for startup creation.

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Customer Understanding

Understanding which customers make sense for your business is critical. The goal of listening to customers is not please every one of them rather to figure out which customer segment serve your needs in the short and long term. In this miniseries, serial entrepreneur, 8x startup founder, and Customer Discovery creator Steve Blank walks you through a step-by-step guide of how to build a startup.

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Decision Making & Happiness

VP of Growth at Kiip and Philosophy Enthusiast, Kevin Fishner, describes how to improve your decision making abilities in order to maximize your happiness.

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How to Get Press

PR is key to promoting your business and communicating with your customers. Startup founders Ari Dykovsky and Catalin Voss teach you how to identify appealing stories and how to create fruitful relationships with journalists. Learn why they skip the press release and other tricks of savvy startup public relations.

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Communication & Leadership

Learn to communicate effectively, lead with warmth and strength, and self-promote the right way with the delightful executive presence coach and good bragger Peggy Klaus.

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Networking for Success

Learn why helping others drives our success from Fortune’s best networker who epitomizes the Giver persona, Adam Rifkin.

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Overcoming Impostor Syndrome

Senior developer and serial entrepreneur Alicia Liu followed the golden path to becoming a software developer yet still felt like a fake, as do so many women in tech due to vast underrepresentation in the industry; she shares her experience with impostor syndrome, how she overcame it, and how you can too.

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Channels & Partners

The sales channel is how a company delivers its product or service to its customers. In this lesson, learn the economics of the two major channels: physical and virtual. You will also learn the basics of identifying partnerships and how to create strategic alliances that will bring your business to the next level. This lesson is part of our mini-series on how to build a startup by serial entrepreneur, 8x startup founder, and Customer Discovery creator, Steve Blank.

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App Prototyping

How to best prototype an app - the resources needed, an analysis of higher vs. lower fidelity products, and how to most efficiently get customer feedback.

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Revenue Relationships

Money. We know it is on your mind. In this lesson, learn how customer discovery is innately tied to revenue. You will find out the different ways in which your startup can to get, keep, and grow your customers and how this process points you toward the most suitable revenue model for your business. This is part of our mini-series on how to build a startup by serial entrepreneur, 8x startup founder, and Customer Discovery creator, Steve Blank.

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Design & Prototyping

Master the ins and outs of design and prototyping with Devika Patel and Natalie Griffen of Design for America and Stanford. They will talk you through effective methods for brainstorming, finding resources, tracking down mentors, and pivoting your ideas. Learn why your words matter and how to get real feedback from your clients and customers.

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The Thiel Fellowship - Launching Your Project

Danielle Strachman, Program Director for The Thiel Fellowship, discusses the importance project-based learning, the logistics of the Fellowship, and ideal candidacy.

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Social Media & Branding

Crystal Lee does business development for Google, and also happens to be Miss California and a Miss America runner up in 2014. She is a true branding expert, and shares how to formulate your strategy, develop your tone, and leverage social media to reach your personal and company goals.

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