10 Step Lessons
Valued over $1 billion, WordPress’s Automattic runs more than 20% of the internet and has realized the mythical startup unicorn status, all with a fraction of the workforce of Google & Facebook; Founder and CEO Matt Mullenweg shares how focusing on talent and breaking through geographic discrimination with a virtual workforce are integral to their success.
Melissa Bernstein quit her corporate job to start a toy company that has since grown to millions of dollars in revenue and over 650 employees. Learn how she went from selling door-to-door to a premium toy brand. Find out why founders should execute sales (even if you are not the salesman type) and why listening is your best secret sales weapon.
Aneesh Chopra was the first Chief Technology Officer of the United States. He built the foundation of open government and innovation in America. In this lesson, he shows you how data, innovation, and technology can be employed to fix some of the largest civic issues that we face today and how to create a better public/private interface.
Entrepreneur and author Nir Eyal guides you through the "Hook Model," a four step process that companies can use to influence customer behavior. As screens are shrinking and the digital landscape becomes more and more crowded, user habits are the new key to startup success. Learn the components of a good hook, why you should ask your customer to do some hard work, and how to reach the holy grail of habit forming products.
Josh Felser is a seasoned entrepreneur who cofounded Freestyle Capital after his companies were acquired by AOL and Sony. He gives a peek into Freestyle’s culture, shares why diversity matters, and tells us how to manage investor relationships after the check is signed.
Thiel Fellow and Remedy co-founder Noor Siddiqui guides you through early idea execution. The decisions you make at the beginning of your startup journey are the key to success down the road. Learn how to attract early hires to your cause and how to deal with failure and feeling lost. Plus, get a peek into the most famous program for college dropouts.
Jenny Lefcourt has raised more than $100 million during her career as a founder and advisor to numerous successful startups. She now uses her expertise as an investor with Freestyle Capital. Let her guide you through the seed fundraising process, from perfecting your pitch to the dynamics of convertible notes.
Jim Scheinman has worked as builder, advisor, and investor to consumer internet and mobile technology startups for more than 15 years. Get actual, practical growth hacking strategies, as well as tips on structuring your team to maximize growth. Learn how to focus, test, and iterate product features to reach your target user numbers and find out why language market fit is the key to going viral.
Veteran investor and founder of Streamlined Ventures, Ullas Naik explains how investors really evaluate a company. This lesson is for entrepreneurs looking to nail their pitch or for people who want to establish themselves as an angel investors. Find out how the startup and enterprise landscape has changed over the past few years, learn which character traits will maximize success, and see how the startup ecosystem can work in your favor.
Renee Kaplan is Chief Strategy Officer at the Skoll Foundation, a leading organization investing in and celebrating social entrepreneurship. In the lesson, Kaplan shows you how to identify issues that are ripe for disruption and guides you through the fundamentals of social venture funding.
Serial entrepreneur Alicia Liu followed the golden path to becoming a software developer—yet still felt like a fake, as do many women in tech due to underrepresentation in the industry. In this lesson, she shares her experience with impostor syndrome, how she overcame it, and how you can too.
The sales channel is how a company delivers its product or service to its customers. In this lesson, learn the economics of the two major channels: physical and virtual. You will also learn the basics of identifying partnerships and how to create strategic alliances that will bring your business to the next level. This lesson is part of our mini-series on how to build a startup by serial entrepreneur, 8x startup founder, and Customer Discovery creator, Steve Blank.