10 Step Lessons

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Building a Unicorn

Valued over $1 billion, WordPress’s Automattic runs more than 20% of the internet and has realized the mythical startup unicorn status, all with a fraction of the workforce of Google & Facebook; Founder and CEO Matt Mullenweg shares how focusing on talent and breaking through geographic discrimination with a virtual workforce are integral to their success.

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Product Leaders

Learn how great product managers lead their teams on decision making, delighting customers, and measuring key metrics with Adam Nash.

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Kickstarter Campaigns

Monisha Perkash, CEO of LumoBack, teaches you how to run a successful kickstarter campaign.

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Product Growth

Growth is a community around the replicable strategies and tactics that increase product adoption. Learn from growth expert Gustaf Alströmer how to implement growth strategies for your product.

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Cruel Empathy

Incorporating experience from Apple, Google, Twitter, Dropbox, and three failed startups, Kim Malone Scott does not tell but rather shows how to actually create a culture of feedback and manage your team for success.

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Sales Market Fit

Whitney Sales has been at the helm of some of the nation's fastest growing tech companies and developed her own sales framework to help founders and startups figure out how to tackle early and long term selling. Learn how to achieve “Sales Market Fit,” why 90% of your job is selling, and how your sales method should inform product development.

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Growth

The job of an entrepreneur is to grow the business — and Josh Elman tells us how.

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Consumer Growth

Jim Scheinman has worked as builder, advisor, and investor to consumer internet and mobile technology startups for more than 15 years. Get actual, practical growth hacking strategies, as well as tips on structuring your team to maximize growth. Learn how to focus, test, and iterate product features to reach your target user numbers and find out why language market fit is the key to going viral.

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Design & Prototyping

Master the ins and outs of design and prototyping with Devika Patel and Natalie Griffen of Design for America and Stanford. They will talk you through effective methods for brainstorming, finding resources, tracking down mentors, and pivoting your ideas. Learn why your words matter and how to get real feedback from your clients and customers.

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Picking Winners

Veteran investor and founder of Streamlined Ventures, Ullas Naik explains how investors really evaluate a company. This lesson is for entrepreneurs looking to nail their pitch or for people who want to establish themselves as an angel investors. Find out how the startup and enterprise landscape has changed over the past few years, learn which character traits will maximize success, and see how the startup ecosystem can work in your favor.

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Selling Your Vision

Melissa Bernstein quit her corporate job to start a toy company that has since grown to millions of dollars in revenue and over 650 employees. Learn how she went from selling door-to-door to a premium toy brand. Find out why founders should execute sales (even if you are not the salesman type) and why listening is your best secret sales weapon.

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Idea Execution

Thiel Fellow and Remedy co-founder Noor Siddiqui guides you through early idea execution. The decisions you make at the beginning of your startup journey are the key to success down the road. Learn how to attract early hires to your cause and how to deal with failure and feeling lost. Plus, get a peek into the most famous program for college dropouts.

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Fundraising Series Seed

Jenny Lefcourt has raised more than $100 million during her career as a founder and advisor to numerous successful startups. She now uses her expertise as an investor with Freestyle Capital. Let her guide you through the seed fundraising process, from perfecting your pitch to the dynamics of convertible notes.

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Marketing Your Startup

Alice Lankester is a senior level executive marketer and Silicon Valley veteran whose innovative marketing work has touched startups and tech companies from Friend2Friend to Photobucket to Apple. Do not miss her advice for startups in the beginning stages of their marketing. Learn why you need a business mantra, how to phase your go-to-market strategy, and build awareness of your brand.

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Early Stage PR

Julie Crabill founded Inner Circle Labs, the PR firm behind newsworthy early stage startups in Silicon Valley. This is your chance to get the inside scoop from a true PR pro. Learn how to form good relationships with the reporters, how to DIY PR at the early stages of your business, and how to align press coverage with your business goals.

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She Works

Rachel Braun Scherl was dubbed the first ‘vagipreneur’ after she raised $21 million to start a female sexual health company. She shares essential advice on fundraising, ‘having it all,’ and creating a good PR strategy for your business. Find out how to work with grit and intensity, and how to develop your voice for thought leadership.

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Overcoming Impostor Syndrome

Serial entrepreneur Alicia Liu followed the golden path to becoming a software developer—yet still felt like a fake, as do many women in tech due to underrepresentation in the industry. In this lesson, she shares her experience with impostor syndrome, how she overcame it, and how you can too.

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Communication & Leadership

Learn to communicate effectively, lead with warmth and strength, and self-promote the right way with the delightful executive presence coach and good bragger Peggy Klaus.

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Networking for Success

Learn why helping others drives our success from Fortune’s best networker who epitomizes the Giver persona, Adam Rifkin.

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Channels & Partners

The sales channel is how a company delivers its product or service to its customers. In this lesson, learn the economics of the two major channels: physical and virtual. You will also learn the basics of identifying partnerships and how to create strategic alliances that will bring your business to the next level. This lesson is part of our mini-series on how to build a startup by serial entrepreneur, 8x startup founder, and Customer Discovery creator, Steve Blank.

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Social Media & Branding

Crystal Lee does business development for Google, and also happens to be Miss California and a Miss America runner up in 2014. She is a true branding expert, and shares how to formulate your strategy, develop your tone, and leverage social media to reach your personal and company goals.

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Decision Making & Happiness

VP of Growth at Kiip and Philosophy Enthusiast, Kevin Fishner, describes how to improve your decision making abilities in order to maximize your happiness.

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Customer Understanding

Understanding which customers make sense for your business is critical. The goal of listening to customers is not please every one of them rather to figure out which customer segment serve your needs in the short and long term. In this miniseries, serial entrepreneur, 8x startup founder, and Customer Discovery creator Steve Blank walks you through a step-by-step guide of how to build a startup.

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Customer Discovery Primer

In this multi-lesson series, serial entrepreneur, 8x startup founder, and Customer Discovery creator Steve Blank walks you through a step-by-step guide of how to build a startup. In this first installment, we learn the origin of startups, why they are not smaller versions of larger companies, and new tools uniquely designed for startup creation.

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Stress Resilience

With every reason to fail, entrepreneurs need an unfair advantage. CEO & Founder Paul Campbell informs us about the biological impact of stress, the need to exercise our brains, and the opportunity for daily practices. Understanding the role of stress and managing it accordingly can be a game-changing competitive edge for your team, give you the extra stamina to succeed, and play a critical role in the outcome of your business.

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Customer Development

Conceived by serial entrepreneur and 8x founder Steve Blank, the customer development process is an iterative circle that lets you discover if you are building something truly useful. Learn the four steps—customer discovery, customer validation, customer creation, and company building—and how to apply them to your idea as the second level in the customer discovery process.

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App Prototyping

How to best prototype an app - the resources needed, an analysis of higher vs. lower fidelity products, and how to most efficiently get customer feedback.

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The Thiel Fellowship - Launching Your Project

Danielle Strachman, Program Director for The Thiel Fellowship, discusses the importance project-based learning, the logistics of the Fellowship, and ideal candidacy.

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Revenue Relationships

Money. We know it is on your mind. In this lesson, learn how customer discovery is innately tied to revenue. You will find out the different ways in which your startup can to get, keep, and grow your customers and how this process points you toward the most suitable revenue model for your business. This is part of our mini-series on how to build a startup by serial entrepreneur, 8x startup founder, and Customer Discovery creator, Steve Blank.

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How to Get Press

PR is key to promoting your business and communicating with your customers. Startup founders Ari Dykovsky and Catalin Voss teach you how to identify appealing stories and how to create fruitful relationships with journalists. Learn why they skip the press release and other tricks of savvy startup public relations.

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Open Government

Aneesh Chopra was the first Chief Technology Officer of the United States. He built the foundation of open government and innovation in America. In this lesson, he shows you how data, innovation, and technology can be employed to fix some of the largest civic issues that we face today and how to create a better public/private interface.

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Hooked

With Nir Eyal

Entrepreneur and author Nir Eyal guides you through the "Hook Model," a four step process that companies can use to influence customer behavior. As screens are shrinking and the digital landscape becomes more and more crowded, user habits are the new key to startup success. Learn the components of a good hook, why you should ask your customer to do some hard work, and how to reach the holy grail of habit forming products.

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Entrepreneur Turned Angel Investor

Josh Felser is a seasoned entrepreneur who cofounded Freestyle Capital after his companies were acquired by AOL and Sony. He gives a peek into Freestyle’s culture, shares why diversity matters, and tells us how to manage investor relationships after the check is signed.

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Founder Framework

Manu Kumar is an entrepreneur-turned-investor who has led several companies to multi-million dollar acquisitions. Kumar imparts his wisdom on leadership, ideas, and execution. Find out how to become a passionate company builder.

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Disruption for Social Good

Renee Kaplan is Chief Strategy Officer at the Skoll Foundation, a leading organization investing in and celebrating social entrepreneurship. In the lesson, Kaplan shows you how to identify issues that are ripe for disruption and guides you through the fundamentals of social venture funding.

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Design Research

Erika Hall shares the importance of research in your design process and articulates the vision for her approach.

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Team & Culture

People are everything, especially in startups. Dave Kashen shares how to set the DNA for your company culture from Day #1 and best practices for building the best team.

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Designing Your Experience

Design expert and serial founder Jeff Veen shares his thoughts on team building, culture cultivation, design comprehension, acquisition, and all things startup.

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Demand Horizon

Inventor and search expert Gerry Campbell illustrates how search is the objective expression of user demand, can be a direct line to customer feedback, and should be explored before building anything.

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Business Model Canvas

Even with a great product and groundbreaking technology, companies with great business models win every time. Alexander Osterwalder, creator of the business model canvas, shows how to proactively innovate on your business model.

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Sales Funnel Optimization

A proper sales funnel is the key to gaining users and pricing your product. Hiten Shah explains how you can create one and why every business needs one.

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Intro to Hacking

Appreciate the role of hacking for programmers and non-programmers, both in startups and corporations, through this introductory guide to hacking.

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BoD Management

Venture capitalist, VenRock partner, and veteran Board of Director (BoD) expert Brian Ascher shares best practices for managing your board not only for governance and compliance but also as a strategic asset for startup success.

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Agile Development

Well-functioning agile teams transform the whole way that the business operates. Learn best practices for implementing agile development in your company from veteran practitioner Ian McFarland and set a great framework from which your team can build.

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