10 Step Lessons
Aneesh Chopra was the first Chief Technology Officer of the United States. He built the foundation of open government and innovation in America. In this lesson, he shows you how data, innovation, and technology can be employed to fix some of the largest civic issues that we face today and how to create a better public/private interface.
Renee Kaplan is Chief Strategy Officer at the Skoll Foundation, a leading organization investing in and celebrating social entrepreneurship. In the lesson, Kaplan shows you how to identify issues that are ripe for disruption and guides you through the fundamentals of social venture funding.
Diana Chapman is the co-founder of the Conscious Leadership Group and a coach who has advised over 700 CEOs and leaders from Genetech to Asana. In this lesson, she shares an original and transformational framework for leadership that will make you more innovative, more playful, more disruptive, and more effective.
Naming your startup is tough. You need something that sounds nice, is easy to market, and fits with your mission. Do not put any more time or money into your brand identity until you have watched this lesson. Learn how to create strong trademarks that are strategic and protectable. Former Trademark Examining Attorney at the U.S. Patent & Trademark Office and former Copyright Examiner at the U.S. Copyright Office, Ed Timberlake works with startups and small businesses to better understand their branding.
Serial entrepreneur Alicia Liu followed the golden path to becoming a software developer—yet still felt like a fake, as do many women in tech due to underrepresentation in the industry. In this lesson, she shares her experience with impostor syndrome, how she overcame it, and how you can too.
Navigating the complicated world of intellectual property can be confusing and costly. Find out how to protect your most valuable asset: your ideas. Learn how to file a patent, what kind of material can be copyrighted, and how to find a lawyer that aligns with your interests. Jack Russo is an IP law pioneer whose 35-year track record in Silicon Valley demonstrates the utmost commitment to the vision of entrepreneurs.
Julie Crabill founded Inner Circle Labs, the PR firm behind newsworthy early stage startups in Silicon Valley. This is your chance to get the inside scoop from a true PR pro. Learn how to form good relationships with the reporters, how to DIY PR at the early stages of your business, and how to align press coverage with your business goals.
Rachel Braun Scherl was dubbed the first ‘vagipreneur’ after she raised $21 million to start a female sexual health company. She shares essential advice on fundraising, ‘having it all,’ and creating a good PR strategy for your business. Find out how to work with grit and intensity, and how to develop your voice for thought leadership.
Whitney Sales has been at the helm of some of the nation's fastest growing tech companies and developed her own sales framework to help founders and startups figure out how to tackle early and long term selling. Learn how to achieve “Sales Market Fit,” why 90% of your job is selling, and how your sales method should inform product development.
Carl Nordgren helped found two pioneer cellular telephone companies, two marketing services firms, a semiconductor company, a software venture, and a new business incubator. He conceived the creatively entrepreneurial mindset, which he shares with students and innovators globally. In this lesson, he teaches you how to cultivate the mindset, increase your creative capacity, and see the world like a seasoned entrepreneur.
Alice Lankester is a senior level executive marketer and Silicon Valley veteran whose innovative marketing work has touched startups and tech companies from Friend2Friend to Photobucket to Apple. Do not miss her advice for startups in the beginning stages of their marketing. Learn why you need a business mantra, how to phase your go-to-market strategy, and build awareness of your brand.
Learn how to define success as a social entrepreneur, how to nurture relationships with donors, and what the real meaning of philanthropy is from impact expert Pamela Hawley, CEO and founder of UniversalGiving.org and recipient of the Jefferson Award, the equivalent of the Nobel Prize for public service.
In an industry where workaholism and burnout are reaching epidemic levels while the speed of technology and innovation continues to accelerate, there needs to be a new way that we all ‘show up’ for work. Learn how to manage emotions, become present, and create effective change with Diana Chapman, coach and cofounder of the Conscious leadership group.
Building the next unicorn is not the only way to achieve startup success. Learn what it takes to bring a startup from zero to IPO through steam power and determination. Find out the difference between a pivot and a turnaround and how to bring a company back from certain death. George Northup has built four companies to successful acquisition or IPO with over 2 billion dollars in revenue.
Big data. Data-driven. A/B testing. Optimization. These terms are often repeated in Silicon Valley, but what do they really mean for your company today? Mike Greenfield, the first data scientist for both PayPal and LinkedIn, shows you how to incorporate data-driven decision-making into your startup. Find out how to track meaningful metrics, how to optimize your content and communication, and build for growth.
The tactical, creative, and exhilarating part of building your startup rests on one fundamental thing: the legal structuring of your business. When and how you incorporate, your ability to share equity, and managing your board of directors are paramount to startup success. Let startup counsel Augie Rakow guide you through incorporating your business.
Understanding which customers make sense for your business is critical. The goal of listening to customers is not please every one of them rather to figure out which customer segment serve your needs in the short and long term. In this miniseries, serial entrepreneur, 8x startup founder, and Customer Discovery creator Steve Blank walks you through a step-by-step guide of how to build a startup.
Crystal Lee does business development for Google, and also happens to be Miss California and a Miss America runner up in 2014. She is a true branding expert, and shares how to formulate your strategy, develop your tone, and leverage social media to reach your personal and company goals.
Conceived by serial entrepreneur and 8x founder Steve Blank, the customer development process is an iterative circle that lets you discover if you are building something truly useful. Learn the four steps—customer discovery, customer validation, customer creation, and company building—and how to apply them to your idea as the second level in the customer discovery process.
Money. We know it is on your mind. In this lesson, learn how customer discovery is innately tied to revenue. You will find out the different ways in which your startup can to get, keep, and grow your customers and how this process points you toward the most suitable revenue model for your business. This is part of our mini-series on how to build a startup by serial entrepreneur, 8x startup founder, and Customer Discovery creator, Steve Blank.
The sales channel is how a company delivers its product or service to its customers. In this lesson, learn the economics of the two major channels: physical and virtual. You will also learn the basics of identifying partnerships and how to create strategic alliances that will bring your business to the next level. This lesson is part of our mini-series on how to build a startup by serial entrepreneur, 8x startup founder, and Customer Discovery creator, Steve Blank.
Valued over $1 billion, WordPress’s Automattic runs more than 20% of the internet and has realized the mythical startup unicorn status, all with a fraction of the workforce of Google & Facebook; Founder and CEO Matt Mullenweg shares how focusing on talent and breaking through geographic discrimination with a virtual workforce are integral to their success.
With every reason to fail, entrepreneurs need an unfair advantage. CEO & Founder Paul Campbell informs us about the biological impact of stress, the need to exercise our brains, and the opportunity for daily practices. Understanding the role of stress and managing it accordingly can be a game-changing competitive edge for your team, give you the extra stamina to succeed, and play a critical role in the outcome of your business.
In this multi-lesson series, serial entrepreneur, 8x startup founder, and Customer Discovery creator Steve Blank walks you through a step-by-step guide of how to build a startup. In this first installment, we learn the origin of startups, why they are not smaller versions of larger companies, and new tools uniquely designed for startup creation.
Jenny Lefcourt has raised more than $100 million during her career as a founder and advisor to numerous successful startups. She now uses her expertise as an investor with Freestyle Capital. Let her guide you through the seed fundraising process, from perfecting your pitch to the dynamics of convertible notes.
PR is key to promoting your business and communicating with your customers. Startup founders Ari Dykovsky and Catalin Voss teach you how to identify appealing stories and how to create fruitful relationships with journalists. Learn why they skip the press release and other tricks of savvy startup public relations.
Josh Felser is a seasoned entrepreneur who cofounded Freestyle Capital after his companies were acquired by AOL and Sony. He gives a peek into Freestyle’s culture, shares why diversity matters, and tells us how to manage investor relationships after the check is signed.
Jim Scheinman has worked as builder, advisor, and investor to consumer internet and mobile technology startups for more than 15 years. Get actual, practical growth hacking strategies, as well as tips on structuring your team to maximize growth. Learn how to focus, test, and iterate product features to reach your target user numbers and find out why language market fit is the key to going viral.
Master the ins and outs of design and prototyping with Devika Patel and Natalie Griffen of Design for America and Stanford. They will talk you through effective methods for brainstorming, finding resources, tracking down mentors, and pivoting your ideas. Learn why your words matter and how to get real feedback from your clients and customers.
Veteran investor and founder of Streamlined Ventures, Ullas Naik explains how investors really evaluate a company. This lesson is for entrepreneurs looking to nail their pitch or for people who want to establish themselves as an angel investors. Find out how the startup and enterprise landscape has changed over the past few years, learn which character traits will maximize success, and see how the startup ecosystem can work in your favor.