10 Step Lessons
Valued over $1 billion, WordPress’s Automattic runs more than 20% of the internet and has realized the mythical startup unicorn status, all with a fraction of the workforce of Google & Facebook; Founder and CEO Matt Mullenweg shares how focusing on talent and breaking through geographic discrimination with a virtual workforce are integral to their success.
Aneesh Chopra was the first Chief Technology Officer of the United States. He built the foundation of open government and innovation in America. In this lesson, he shows you how data, innovation, and technology can be employed to fix some of the largest civic issues that we face today and how to create a better public/private interface.
PR is key to promoting your business and communicating with your customers. Startup founders Ari Dykovsky and Catalin Voss teach you how to identify appealing stories and how to create fruitful relationships with journalists. Learn why they skip the press release and other tricks of savvy startup public relations.
Master the ins and outs of design and prototyping with Devika Patel and Natalie Griffen of Design for America and Stanford. They will talk you through effective methods for brainstorming, finding resources, tracking down mentors, and pivoting your ideas. Learn why your words matter and how to get real feedback from your clients and customers.
Jim Scheinman has worked as builder, advisor, and investor to consumer internet and mobile technology startups for more than 15 years. Get actual, practical growth hacking strategies, as well as tips on structuring your team to maximize growth. Learn how to focus, test, and iterate product features to reach your target user numbers and find out why language market fit is the key to going viral.
Senior developer and serial entrepreneur Alicia Liu followed the golden path to becoming a software developer yet still felt like a fake, as do so many women in tech due to vast underrepresentation in the industry; she shares her experience with impostor syndrome, how she overcame it, and how you can too.
Crystal Lee does business development for Google, and also happens to be Miss California and a Miss America runner up in 2014. She is a true branding expert, and shares how to formulate your strategy, develop your tone, and leverage social media to reach your personal and company goals.
Conceived by serial entrepreneur and 8x founder Steve Blank, the customer development process is an iterative circle that lets you discover if you are building something truly useful. Learn the four steps—customer discovery, customer validation, customer creation, and company building—and how to apply them to your idea as the second level in the customer discovery process.
The sales channel is how a company delivers its product or service to its customers. In this lesson, learn the economics of the two major channels: physical and virtual. You will also learn the basics of identifying partnerships and how to create strategic alliances that will bring your business to the next level. This lesson is part of our mini-series on how to build a startup by serial entrepreneur, 8x startup founder, and Customer Discovery creator, Steve Blank.
Money. We know it is on your mind. In this lesson, learn how customer discovery is innately tied to revenue. You will find out the different ways in which your startup can to get, keep, and grow your customers and how this process points you toward the most suitable revenue model for your business. This is part of our mini-series on how to build a startup by serial entrepreneur, 8x startup founder, and Customer Discovery creator, Steve Blank.
In this multi-lesson series, serial entrepreneur, 8x startup founder, and Customer Discovery creator Steve Blank walks you through a step-by-step guide of how to build a startup. In this first installment, we learn the origin of startups, why they are not smaller versions of larger companies, and new tools uniquely designed for startup creation.